Half of Bohemia Interactive’s net revenue from Laws of War DLC in 2017 donated to ICRC
We’re excited to announce that half of Bohemia Interactive’s 2017 net revenue from direct sales of the Arma 3 Laws of War DLC has been donated to the International Committee of the Red Cross (ICRC). The total amount raised is USD 176,667 (one-hundred and seventy-six thousand, six-hundred and sixty-seven US dollars – approximately EUR 143,543 or GBP 126,016).
To further celebrate the special occasion, we published a special blog post[arma3.com], which includes a new trailer for the DLC, plus an infographic with statistics on how people played Laws of War’s mini-campaign.
“With over two billion gamers worldwide, video games have an incredible potential to convey the importance of international humanitarian law (IHL). The collaboration between Bohemia interactive and the ICRC has been extraordinary and we have learned a lot from each other by exchanging ideas and our respective expertise on how to incorporate IHL into a video game. The success of the Arma 3 Laws of War DLC has shown us that video games are one of the many ways to reach new audiences and call attention to the fact that wars do have limits and rules. We are also very grateful that Bohemia Interactive will donate $176,667 to the ICRC, which shows their commitment to support our work, to help people affected by armed conflict and other situations of violence in over eighty countries.” said Helen Durham, Director for International Law and Policy at the ICRC.
Bohemia Interactive’s CEO, Marek Spanel: “We knew this DLC’s theme might seem a bit unusual, but we also felt that it has a rightful place in a game like Arma 3. At the same time, our community normally expects more traditional content you’d see in a military game, such as new weapons, tanks, and helicopters. That has made it even more amazing to see the immense level of player support for the Laws of War DLC, which really shows again how both games and the gaming audience have matured. If you also consider that some of our players are in the military or might pursue a military career in the future, then we’re glad this DLC has been able to increase awareness for this important topic. And being able to also make a financial contribution to the ICRC’s efforts is a great bonus.”
For more information about the Laws of War DLC, be sure to take a look at arma3.com/dlc/lawsofwar.
Thanks everyone for your contribution and support!